Instagram video has been out for just over a month and already brands have been conducting innovative experiments with it.
As with Vine, Instagram video lends itself best to artsy stop-motion style videos; and with the longer time limit brands can really get creative. The most impressive and interesting brand Instagram videos tend to be the ones that use stop-motion, like this cool Lexus film the automaker made with the agency Team One.
Here are five more examples of brands making great Instagram stop-motion videos.
Topshop
The fashion brand is no stranger to Instagram video – we’ve given them props before. Here’s another one of its fun videos.
Malibu
To celebrate the summer solstice, the rum maker created this coconut sun video.
Zappos
The online retail brand gave a shout-out to Lacoste with this Lacoste alligator stop-motion video.
Forever21
Shoes dance on their own in this cutesy Forever21 video.
American Express
To promote its #AmexUNSTAGED! concert series, AmEx created this video of the band Kings of Leon being drawn.
More in Marketing
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.