15 Twitter Stats Brands Should Know

Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:

  1. 400 million: tweets per day
  2. 200 million: monthly active users of the services on a 30-day basis
  3. 100 million: that figure a year ago
  4. 33,000: tweets per second in Japan during New Years
  5. 6: median number of brands users follow
  6. 95 percent: public conversations about TV shows that happen on Twitter
  7. 80 percent: users on mobile in the UK and Japan
  8. 78 percent: how much more likely mobile users are to retweet a brand
  9. 60 percent: users on mobile in the U.S.
  10. 53 percent: increase in purchase intent from users who saw a promoted tweet
  11. 50 percent: Super Bowl advertisers with hashtags in their commercials
  12. 50 percent: Americans who see, read or hear about a tweet every day
  13. 12 percent: higher the click rate for brand tweets with price in whole dollars
  14. 17 percent: higher the click rate for tweets with a question mark
  15. 1-3 percent: engagement rates on Twitter ads