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The Engagement Game: How Gaming Has Transformed Entertainment Consumption
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Digiday Gaming Advertising Forum -
Presentation | 0:13:37 -
04/20/2022
Speakers
Jordan Shlachter
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Head Of Measurement & Insights, Activision Blizzard Media
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior. This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these have evolved, from time of day engagement to generational influences and second screening. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.
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