Forces at Play
Digiday reporter Alexander Lee will join leading esports journalist Jacob Wolf for a discussion of the cultural and economic changes currently underway in the gaming and esports industries. The [...]
Building a Symbiotic Partnership with Razer and Envy/OpTic
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Digiday Gaming Advertising Forum -
Interview | 0:22:42 -
04/20/2022
Speakers
As the esports industry matures, so are its brand partnerships. With rote sponsorships and logo slaps looking increasingly obsolete, gaming hardware and technology manufacturer Razer and esports and entertainment organization Envy/OpTic have entered a comprehensive and symbiotic partnership that takes advantage of both sides’ unique strengths. Join Envy Gaming founder Mike “Hastr0” Rufail and Razer senior esports marketing manager Seeson Mahathavorn to explore the strategy behind the partnership — and how a natural alignment between the companies’ brand identities helped grease the wheels.
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