What Happened to In-Housing?
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
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Identity Resolution Post Cookie
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Digiday Programmatic Marketing Summit LIVE -
Interview | 0:17:37 -
05/17/2021
Speakers
Tom Grant
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SVP, Programmatic Platforms & Operations, Havas Media Group
As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed marketplace. In this session, hear from Tom Grant, svp of programmatic platforms and operations at Havas on his assessment of the opportunities and challenges among competitors developing ID solutions and what he anticipates will be required to win over new business.
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