Targeting with Transparency in CTV
In this fireside chat, Mike Fisher and Todd Goldberg discuss what agencies can do to accelerate the path to transparency and precise targeting in [...]
What to Expect in This Year’s Upfront Cycle
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Digiday Business of TV Forum LIVE -
Interview | 0:20:42 -
05/21/2021
Speakers
Lisa Herdman
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SVP, Executive Director Strategic Investment, RPA
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, connected TV platforms and streaming services and how the market may or may not be different than past years, including last year.
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