What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Prices rise Tuesday:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Is the Ad-Supported Streaming Market Overcrowded?
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Digiday Business of TV Forum LIVE -
Interview | 0:22:29 -
05/21/2021
Speakers
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into the connected TV market, advertisers have an array of options for reaching audiences on the TV screen. In this session, hear from Nicole Whitesel, evp of advanced tv and client success at Publicis Media, and AJ Kintner, evp of advanced video strategy at Publicis Media Exchange discuss how advertisers are navigating the crowded ad-supported streaming market.
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