The streaming wars are just getting started, and advertising amidst all of the disruption is proving itself an interesting task. Major media and telecommunication companies have combined forces to better compete with Netflix, Hulu, Amazon and other tech giants. Audience based buying is at the front and center of many strategies, but what happens once third party cookies no longer exist? What’s an advertiser to do in a shifting landscape that has no end in sight?
At the Digiday Business of TV Forum LIVE, we’ll explore and discuss how consumer trends and other market forces are dramatically changing the TV industry as well as how and where brands and agencies are spending ad dollars.