How advanced is advanced TV?
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv [...]
The evolution of measurement — forecasting advances for CTV
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Virtual forum: Framing CTV tactics and growth for 2022 -
Interview | 0:18:55 -
12/15/2021
Speakers
Raphael Rivilla
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Partner, SVP Of Media, Marcus Thomas
As the streaming landscape has widened to encompass more targeting options than linear TV, the way in which these efforts are evaluated and measured has changed. In this session, hear from an agency exec as they discuss to what extent the industry has moved away from the traditional age-and-gender-evaluations, the state of cross-platform measurement and attribution, how technologies like ACR factor in and what work still needs to be done.
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