Virtual forum: Framing CTV tactics and growth for 2022
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. CTV has solidified itself in the overall marketing mix, offering teams a fresh, interactive way to engage and convert consumers, as well as measure advertising performance.
Heading into 2022, more marketers are racing to shift budgets from linear and social media to CTV. That new spend comes with new competition, and a need for reimagined tactics, data and insights to support CTV efforts moving forward.
Join Digiday and MNTN on December 15 at 2 p.m. EST for an event featuring experts in the CTV space. Hosted by Tim Peterson, senior media editor at Digiday, the forum will spotlight the importance of the channel for marketers in 2021 and how teams are approaching new strategies in the future. Register for this event to learn about:
• CTV’s evolution in 2021 and what marketers expect from the channel in 2022
• Brand and agency perspectives on how CTV is driving growth
• What experts are seeing to be effective audience strategies between advertisers and channels
• How brand and performance teams are collaborating on CTV testing and measurement tactics
Welcome to our virtual one-day forum focusing on the transformative times for CTV advertising. We’ll be starting the day with the key trends surrounding how CTV has evolved in 2021 and what 2022 holds for marketers in this space.
SENIOR MEDIA EDITOR
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv and client success at Publicis Media, as they examine the longstanding changes wrought by the past year and what they mean for the future of CTV and where CTV currently stands in the advertising mix.
EVP, ADVANCED TV & CLIENT SUCCESS
It is a time of convergence and new opportunities. Advertisers have never had the ability to test their TV content as nimbly as they now are able with connected TV. Brand and performance marketing teams have never had the opportunity to collaborate and combine expertise in actionable ways as they now can with CTV. In this conversation, Innes, Chief Operating Officer at MNTN, talks with James O’Brien, head of production for Custom at Digiday Media, about the new state of CTV for marketing teams in 2021 and 2022.
CHIEF OPERATING OFFICER
With cookies no longer being a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. Join us as we discuss the present importance of factors such as IP addresses, their future viability and other ways data can be incorporated into a sophisticated targeting plan when buying CTV.
As the streaming landscape has widened to encompass more targeting options than linear TV, the way in which these efforts are evaluated and measured has changed. In this session, hear from an agency exec as they discuss to what extent the industry has moved away from the traditional age-and-gender-evaluations, the state of cross-platform measurement and attribution, how technologies like ACR factor in and what work still needs to be done.
A final word on CTV in 2021 and 2022, highlighting the throughlines of the afternoon’s conversations.
SENIOR MEDIA EDITOR