What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Targeting with Transparency in CTV
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Digiday Business of TV Forum LIVE -
Panel | 0:16:45 -
05/21/2021
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So Many Streaming Options
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content [...]
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Smarter Ads on the Dumb Box
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how [...]
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Primed for Growth: The New Premium CTV Tier
With the OTT and CTV market and viewership skyrocketing, where can buyers find new opportunities to engage consumers at scale in high-value environments? What are the strategies to employ to get more [...]
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Lessons from the IAB 2021 NewFronts
Video and streaming have become ubiquitous and continue to grow at an unprecedented pace. On the heels of the IAB’s 2021 NewFronts, bringing together more than ten thousand brands and agency buyers [...]
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Is the Ad-Supported Streaming Market Overcrowded?
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into [...]
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Identity in CTV
With cookies no longer a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. PMG brand media supervisor Nadia Pesina [...]
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How TV Advertising Has Changed Because of 2020
A year ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. A year later, David Sederbaum, evp and U.S. head of video investment at [...]
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Digiday+ Holiday Commerce Strategies: A Marketer’s Wishlist
Digiday+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives [...]
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The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
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The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
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The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
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Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
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Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
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Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
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Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
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Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]