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In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
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Lessons from the IAB 2021 NewFronts
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Digiday Business of TV Forum LIVE -
Panel | 0:23:15 -
05/20/2021
Speakers
David Cohen
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CEO, IAB
Video and streaming have become ubiquitous and continue to grow at an unprecedented pace. On the heels of the IAB’s 2021 NewFronts, bringing together more than ten thousand brands and agency buyers with leading content creators and streaming platforms, IAB’s CEO David Cohen will share lessons learned at this pivotal marketplace. David will discuss how buying and selling of video is changing, the need for standards related to video measurement and attribution, and how publishers are bringing new opportunities to advertisers. He will also put this into context with IAB’s latest Video Ad Spend Report, which illuminates the trends and growth opportunities in the dynamic video marketplace.
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