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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Zero-click Future
AI search is changing how people move digitally, evolving the way they find brands and publishers online.
How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
9 hours ago
