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Publishers need direct payments from their audience to complement the difficult ad business.
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‘The sustainable model’: Rationalizing The New York Times’ plan to go all in on ads with subs-heavy The Athletic
September 15, 2022
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Media Briefing: Publishers use registration walls as subscription bridges
July 21, 2022
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A Q&A with Axios’ Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy
June 13, 2022
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Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
May 24, 2022
WTF Series
WTF is dunning?
May 10, 2022
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How publishers are experimenting with more homepage personalization sections
April 29, 2022
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Publishers seek reader payments without the pressure of a paywall
April 25, 2022
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Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson
April 21, 2022
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Inside the relaunch of The Economist’s subscription mobile app
April 21, 2022
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Why The New Yorker is using more ‘voice’ in its daily newsletter
March 31, 2022
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How publishers are working to make their Russia-Ukraine coverage available to readers in those countries
March 18, 2022
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How the FT got to 1M digital subscribers: Q&A with commercial chief Jon Slade
March 14, 2022
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How publishers are using newsletters to reach readers and attract subscribers internationally
March 7, 2022
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