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Publishers need direct payments from their audience to complement the difficult ad business.

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Media Briefing: The case for, and against, paid subscription trials

July 27, 2023
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Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention

July 13, 2023
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The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions

June 23, 2023
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As news subscriptions stall, the U.S. market is faring better than most

June 16, 2023
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Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts

May 9, 2023
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Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

April 21, 2023
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The Washington Post offers bundle subscription with Headspace app

March 8, 2023
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

February 2, 2023
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn

January 26, 2023
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Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame

January 26, 2023
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Axios Pro generated $2 million in 2022 with more than 3K paid subscribers

January 20, 2023
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The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers

December 23, 2022
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CNBC to test increases on its subscription prices next year

November 30, 2022

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