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Subscriptions

Publishers need direct payments from their audience to complement the difficult ad business.

Live session: Modern strategies for subscriber engagement

Subscriber engagement is top of mind for every media and publishing brand, but siloed data, rising acquisition costs and ongoing churn make sustainable growth more challenging than ever. In a recent State of the Industry report from Digiday and Marigold, featuring a survey of 110 publishers, 87% of respondents said they increased their subscriber engagement […]