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Strategizing for the Future
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Digiday+ Research: Agencies embrace generative AI – 71% are already using it
May 16, 2023
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Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
May 15, 2023
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
May 11, 2023
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Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
May 11, 2023
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WTF are sustainability scopes?
May 10, 2023
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Why media buyers are asking more questions about the sustainability impact of their ad campaigns
May 9, 2023
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
May 4, 2023
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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
April 24, 2023
Strategizing for the Future
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
April 24, 2023
Experimental Channels
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
April 19, 2023
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Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemic
April 14, 2023
Strategizing for the Future
Publishers create task forces to oversee AI programs
April 11, 2023
Strategizing for the Future
Publishers test generative AI tools to boost SEO
April 7, 2023
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