Digiday
Search Close Search
Digiday
Digiday
Subscribe | Login
Reader
  • Digiday+ Member Subscribe Now
  • Digiday+ homepage
  • FAQ
  • Account Overview
  • Logout
News Digiday + Podcasts Events Awards
  • News
  • Digiday +
  • Podcasts
  • Events
  • Awards

Hot Topics

  • The Programmatic Publisher
  • The Programmatic Marketer
  • Marketing on Platforms
  • Life Beyond the Cookie
  • Brands in Culture
  • Gaming & Esports
  • Modern Newsroom
  • All Topics
Login Subscribe
My Account Logout
  • Special Projects
  • Digiday+ Research
  • WTF Series
  • Newsletters
S4 Capital trades billable hours for outputs as AI redraws agency economics
  • Media
  • Marketing
  • Media Buying
  • Future of TV
  • Español
  • Special Projects
  • Digiday+ Research
  • WTF Series
  • Newsletters

Privacy

Data Regulation

What if Google isn’t forever? Marketers grapple with a platform in flux

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.

May 5, 2025

Related Coverage

  • After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
  • Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
  • Google’s delays aside, why marketers can’t pause post-cookie planning
  • Robot looking at data. representing data being looked at in data clean rooms.
    Data Regulation

    What’s the future of data collaboration platforms?

    April 22, 2025
  • Privacy

    What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds

    February 25, 2025
  • Illustration of a robotic hand giving a thumbs up with the word “GOOD!” on its display, symbolizing the positive impact of AI integration in ad tech.
    Sponsored

    Why AI integration is the key to amplifying its value

  • Life Beyond the Cookie

    The Rundown: Google Chrome’s IP tracking updates 

    February 21, 2025
  • Data Regulation

    Rundown: FTC’s potential priorities for ad tech, data and AI 

    February 14, 2025
  • Beyond Ads

    A deep(er) dive into DeepSeek’s privacy policies 

    January 29, 2025
  • Data Regulation

    Telcos in ad tech, haven’t we seen this movie before?

    January 17, 2025
  • Content & Commerce

    Generative AI grows up: Digiday’s 2024 timeline of transformation

    December 31, 2024
  • Digiday @ Advertising Week

    Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it

    October 9, 2024
  • Privacy

    The rise, stall and fall of Oracle’s advertising business

    September 30, 2024
  • Privacy

    Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

    July 22, 2024
  • Privacy

    Privacy’s impact on publishers: Assessing the head of consent role

    July 10, 2024
  • Life Beyond the Cookie

    Digital Content Next divests TRUSTX to Symitri

    May 20, 2024
  • 1
  • 2
  • 3
  • …
  • 8
  • >

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

  • FAQ
  • Advertise
  • Privacy Policy
  • Masthead
  • Digiday Media
logo
© 2025. All rights reserved