Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Audio Anywhere

Publishers are going beyond text and fully into audio, from podcasting to Amazon Echo.

Podcast engagement drives brand audio spending ahead of World Cup

Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.

April 29, 2026

Related Coverage

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Advertisers are already looking ahead to next year’s World Cup
How the MLS plans to convert World Cup interest into lasting soccer fandom

Featured

New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst

August 31, 2023

Why some publishers are reducing their podcast slate to try to grow their audio businesses

August 4, 2023

Member Exclusive

Research Briefing: Ad buyers aren’t spending a large portion of their budgets on podcast ads

July 13, 2023

Audio Anywhere

Spotify’s ad exchange grew its programmatic ad base, but buyers want more

April 2, 2026
Audio Anywhere

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

February 25, 2026
Sponsored

Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
Audio Anywhere

Inside Goalhanger’s shift from podcast producer to screen studio

January 28, 2026
Audio Anywhere

The Washington Post debuts AI-personalized podcasts to hook younger listeners

December 10, 2025
Audio Anywhere

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 8, 2025
Audio Anywhere

Walmart adds AI-generated audio summaries to select product pages

November 7, 2025
Digiday @ Advertising Week

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy

October 10, 2025
Audio Anywhere

Amazon is dialing up its DSP in pact with SiriusXM

September 16, 2025
Audio Anywhere

How iHeartMedia kept the tone and personality of its AI-translated podcasts

June 23, 2025
Audio Anywhere

News podcast listeners over-index on video podcast consumption

March 4, 2025
Audio Anywhere

How podcasters are tackling the challenge of subscriber churn

February 26, 2025
Member Exclusive

Media Briefing: Podcasters test different types of paywalls for subscriptions

February 20, 2025

1
2
3
…
17
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved