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Navigating Economic Instability

Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.

Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers

The war nobody can price in.

April 30, 2026

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    How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

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    How sports marketing is shifting from media buys to moment-based activation

  • Navigating Economic Instability

    Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise

    April 3, 2026
  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Navigating Economic Instability

    ‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty

    March 27, 2026
  • Navigating Economic Instability

    Rising gas prices could be the straw that breaks consumer spending

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    Navigating Economic Instability

    Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026

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  • Member Exclusive

    Media Buying Briefing: Is ad marketplace uncertainty the new normal?

    March 17, 2026
  • Navigating Economic Instability

    Footwear brands navigate uncertainty after latest tariffs flip-flop

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    In Q1, marketers pivot to spending backed by AI and measurement

    February 9, 2026
  • Navigating Economic Instability

    ‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists

    January 29, 2026
  • Navigating Economic Instability

    Here are the 2025 brand winners and losers of tariffs

    January 8, 2026
  • Member Exclusive

    Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

    January 6, 2026
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