Navigating Economic Instability

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

Related Coverage

• Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
• GroupM’s global ad forecast stays optimistic, but gets a bit darker for U.S. growth
• Marketers eye OOH for the holidays as consumers return to in-person shopping and travel