Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?
December 12, 2023 • 4 min read -
Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
December 5, 2023 • 3 min read -
Advertising on X right now might not be all bad – for some
December 4, 2023 • 4 min read -
Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley
December 4, 2023 • 2 min read -
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
November 30, 2023 • 4 min read -
Research Briefing: TikTok tops brands’ holiday wishlist
November 30, 2023 • 5 min read -
Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
November 22, 2023 • 7 min read -
Digiday+ Research: Brands turn up their TikTok investments for the holidays
November 20, 2023 • 5 min read -
As the ‘trial of the century’ nears its end, have the scales tipped in the DoJ’s favor?
November 17, 2023 • 2 min read -
Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked
November 16, 2023 • 26 min read -
Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
November 16, 2023 • 5 min read