Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Meta’s Twitter rival Threads has launched — here’s what you need to know
July 6, 2023 • 5 min read -
Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app
July 6, 2023 • 4 min read -
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Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok
June 29, 2023 • 3 min read -
Transparency woes mount, just as Google’s antitrust pressures start to intensify
June 29, 2023 • 4 min read -
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Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
June 21, 2023 • 4 min read -
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Elon Musk says the Twitter advertiser exodus is all but over
June 16, 2023 • 3 min read -
Reddit ramps up plans for performance dollars — but is it enough to entice advertisers?
June 16, 2023 • 4 min read -
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Why Reddit’s recent blackout could be a real problem for advertisers
June 14, 2023 • 4 min read