Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
December 9, 2022 • 3 min read -
Disqo report: Take social more seriously when you don’t have dollars to waste
December 9, 2022 • 4 min read -
Whisper it: some advertisers still like Elon Musk’s Twitter
December 7, 2022 • 5 min read -
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022 • 3 min read -
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
December 2, 2022 • 3 min read -
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
December 1, 2022 • 5 min read -
How Philadelphia Cream Cheese is finding its place on Reddit
November 30, 2022 • 3 min read -
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022 • 3 min read -
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Why the World Cup adds to, rather than eases, all that ails Twitter
November 28, 2022 • 5 min read -
Why American Express invests in TikTok ahead of Small Business Saturday
November 24, 2022 • 3 min read -
‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
November 22, 2022 • 5 min read