Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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When it comes to TikTok, some marketers proceed with caution
March 27, 2023 • 7 min read -
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TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
March 24, 2023 • 5 min read -
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
March 23, 2023 • 4 min read -
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Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
March 20, 2023 • 8 min read -
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Pinterest’s quiet battle for ad dollars is getting louder
March 16, 2023 • 5 min read -
YouTube Shorts ad payouts to creators highlights deeper monetization woes
March 14, 2023 • 6 min read -
WTF is the Justice Department’s ad tech antitrust case against Google?
March 13, 2023 • 2 min read -
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When social media platforms start to look alike, the key differentiator is in their roots
March 10, 2023 • 6 min read