Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024 • 4 min read -
Why advertisers aren’t likely to step away from X before the Super Bowl
January 19, 2024 • 5 min read -
How Nationwide is navigating the short-form video boom
January 9, 2024 • 4 min read -
TikTok’s ghosts of Christmas past, present and future
December 20, 2023 • 7 min read -
Here’s what marketers are wishing for this holiday season
December 19, 2023 • 6 min read -
Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls
December 14, 2023 • 5 min read -
Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?
December 12, 2023 • 4 min read -
Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
December 5, 2023 • 3 min read