Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Despite Snapchat’s efforts, creators still don’t see it as a priority
November 21, 2022 • 6 min read -
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
November 18, 2022 • 3 min read -
Where exactly are Twitter’s lost ad dollars going?
November 16, 2022 • 5 min read -
Pizza Hut helps Barstool Sports take on college basketball with the goal of expansion
November 16, 2022 • 4 min read -
Inside Crumbs’ return as a digital bakery store appealing to Gen Z
November 15, 2022 • 4 min read -
Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
November 14, 2022 • 4 min read -
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
November 14, 2022 • 6 min read -
Why this financial company is using streaming and social media ads to boost brand awareness
November 11, 2022 • 3 min read -
Why Lowe’s is focused on TikTok, Instagram expansion this holiday season
November 10, 2022 • 2 min read -
Inside Ocean Spray’s holiday TikTok strategy with JoJo Siwa
November 9, 2022 • 3 min read -
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
November 4, 2022 • 6 min read -
Why health care brand Supergut traded Facebook for TikTok
November 3, 2022 • 3 min read -
Marketers continue to chase ‘authenticity,’ but what is it?
November 2, 2022 • 5 min read