Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Transparency woes mount, just as Google’s antitrust pressures start to intensify
June 29, 2023 • 4 min read -
Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
June 21, 2023 • 4 min read -
Elon Musk says the Twitter advertiser exodus is all but over
June 16, 2023 • 3 min read -
Reddit ramps up plans for performance dollars — but is it enough to entice advertisers?
June 16, 2023 • 4 min read -
Why Reddit’s recent blackout could be a real problem for advertisers
June 14, 2023 • 4 min read -
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
June 8, 2023 • 4 min read -
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
June 6, 2023 • 10 min read -
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
May 30, 2023 • 3 min read -
As America returns to the office, Xerox returns to advertising
May 30, 2023 • 3 min read