Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
The case for and against organic social
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
April 25, 2024 • 5 min read
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While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024 • 5 min read -
Inside X’s latest, desperate attempt to beguile advertisers
April 22, 2024 • 6 min read -
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Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024 • 6 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 10, 2024 • 5 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024 • 2 min read -
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read