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Managing Through Crisis
Managing Through Crisis
‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn
August 31, 2022
Managing Through Crisis
Amid gloomy forecasts can ad tech weather the storm?
August 11, 2022
Managing Through Crisis
Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather
August 5, 2022
Managing Through Crisis
The downturn ad economy: A tale of two narratives
August 1, 2022
Managing Through Crisis
Alternative attitudes towards M&A prevail as investors cool on the commoditized middle
July 26, 2022
Managing Through Crisis
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
July 7, 2022
Managing Through Crisis
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
June 28, 2022
Managing Through Crisis
‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding
June 10, 2022
Managing Through Crisis
‘Three months ago everybody thought the world was the limit, now everyone thinks it’s over’: Reflections on the quarter with Zeta CEO David Steinberg
June 10, 2022
Managing Through Crisis
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
June 9, 2022
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
May 20, 2022
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
May 10, 2022
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
March 14, 2022
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