Framing the state of identity solutions in 2024

For marketers, publishers and ad tech players, the cookieless landscape began to come into focus in 2024. Even amid Google’s reversal on third-party cookies, ID5’s new The State of Digital Identity 2024 report found that 73% of respondents remain committed to their transition away from cookies.

As teams work to build consumer trust and maintain campaign effectiveness, marketers are adopting privacy-centric strategies and diversifying addressability across channels. Cookieless limitations extend beyond browsers and marketers are focused on transparent measurement and attribution in channels like CTV, mobile, audio and gaming.

Download this report from ID5 to learn:

How marketers are moving forward without third-party cookies
Which privacy-centric solutions drive trust and performance
Ways marketers are adapting to high opt-out rates
How publishers are evaluating first-party universal identifiers

Sponsored by ID5

Framing the state of identity solutions in 2024

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