Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Gaming & Esports
Gaming & Esports
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands
April 18, 2022
Gaming & Esports
The protector: How Summer Scott has helped coach an esports industry into taking care of itself
April 14, 2022
Gaming & Esports
In Graphic Detail: How do consumers really feel about the metaverse?
April 13, 2022
Gaming & Esports
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
April 11, 2022
Gaming & Esports
IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
April 7, 2022
Gaming & Esports
‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing
April 5, 2022
Gaming & Esports
Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
April 4, 2022
Gaming & Esports
How Call of Duty League teams are using the return of in-person events to generate brand interest
April 1, 2022
Gaming & Esports
How endemic esports publication Dexerto is making a bigger play for brand partnerships
March 30, 2022
Gaming & Esports
The Rundown: Why some esports organizations are prioritizing growth on TikTok
March 28, 2022
Gaming & Esports
Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine
March 25, 2022
Gaming & Esports
Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports
March 24, 2022
Gaming & Esports
‘The absolute perfect person for it’: Naz Aletaha’s path to the top of League of Legends esports
March 18, 2022
<
1
…
29
30
31
32
33
…
40
>
Looking for something?