Gaming & Esports
![](https://digiday.com/wp-content/uploads/sites/3/2023/03/tiktok-iceberg-digiday.jpg?w=555&h=350&crop=1)
The TikTok outage caused TikTok Shop sales to spike, not sink
As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.
January 23, 2025