Gaming & Esports
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How TikTok is using data to convince gaming brands to spend on the platform
October 27, 2023 • 7 min read -
Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
October 26, 2023 • 5 min read -
Why executives at Esports Business Summit are (still) bullish on competitive gaming
October 24, 2023 • 5 min read -
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‘Brands are a really important audience’: A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin
October 20, 2023 • 5 min read -
How Chipotle’s Street Fighter brand integrations show they can work alongside more traditional in-game ads
October 18, 2023 • 3 min read -
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A new form of advertising: Is This The Metaverse? Podcast, episode 5
October 10, 2023 • 2 min read -
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023 • 3 min read -
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Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023 • 4 min read -
As crypto winter ramps up, why some marketers aren’t feeling the cold
September 28, 2023 • 4 min read -
Why Snapchat is using a custom video game to get closer to its agency partners
September 27, 2023 • 4 min read