Gaming & Esports

Why musicians are partnering with gaming companies to produce original songs and content

This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model

Gaming and esports influencers and executives dish on their most dreaded video game bosses

Why Meta’s Horizon platform is taking cues from metaverse activations in Roblox and Fortnite

Myth buster: Debunking common misconceptions about the metaverse

How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds

How fighting game events could provide a blueprint for success in live esports

Why succeeding in gaming is critical for Netflix’s long-term plans

How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers

Why gaming and esports management agency Loaded is expanding into brand consulting

How Chipotle is using crypto and gaming as gateways to loyalty

‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing

Why NFTs must be transferable between platforms for the industry to survive