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Gaming & Esports
Gaming & Esports
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
November 5, 2024
Gaming & Esports
Why political organizers are turning to Roblox to stir up more votes
November 1, 2024
Gaming & Esports
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
October 31, 2024
Gaming & Esports
Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
October 25, 2024
Gaming & Esports
How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
October 23, 2024
Digiday @ Advertising Week
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 11, 2024
Gaming & Esports
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
October 10, 2024
Gaming & Esports
WPP and Roblox strike new global content and advertising partnership
October 8, 2024
Gaming & Esports
Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
October 8, 2024
Gaming & Esports
Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
October 4, 2024
Gaming & Esports
Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
October 4, 2024
Gaming & Esports
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
October 3, 2024
Gaming & Esports
Roblox is starting to take programmatic advertising more seriously
October 2, 2024
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