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Gaming & Esports
Gaming & Esports
Manchester City uses Fortnite to expand its global audience
July 19, 2024
Gaming & Esports
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
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Why angel investor Matthew Ball still believes in the metaverse
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The era of the in-depth brand and gaming creator partnership has arrived
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Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
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Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams
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How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive
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How Fortnite and Roblox are becoming marketing tools for the music industry
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YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry
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As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
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Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’
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Esports team Evil Geniuses is rebranding in a bid to un-tarnish its reputation
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Gaming & Esports
Saudi influence over gaming extends far beyond esports
June 20, 2024
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