Future of Measurement

Nielsen’s RealEyes partnership offers an outcomes measurement solution

Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads

Related Coverage

• Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
• Brands and agencies are turning to attention metrics to drive better business outcomes
• Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel