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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

Media
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Experimental Channels

Experimental Channels

What AI disruption means for experimental ad budgets

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.

March 30, 2026

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Digiday @ Advertising Week

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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

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As X’s turbulence continues, can alternative social platforms catch marketers’ attention?

May 29, 2024

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