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Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Media
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Evolving Agencies
Member Exclusive
Research Briefing: Media agencies are cautiously optimistic about 2024 client spending
October 5, 2023
Member Exclusive
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
October 4, 2023
Evolving Agencies
As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
October 2, 2023
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023
Member Exclusive
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
September 25, 2023
Evolving Agencies
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
September 22, 2023
Member Exclusive
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023
Agency Culture
How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of ‘all of our strategies’
September 1, 2023
Evolving Agencies
Left off Madison digs into specific ethnicities to carve out its niche
September 1, 2023
Evolving Agencies
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
August 25, 2023
Evolving Agencies
How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
August 22, 2023
Member Exclusive
Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress
August 22, 2023
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