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Uncertainty over TikTok’s U.S. future splinters creators and agencies

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Evolving Agencies

Why consulting firms won’t win at advertising until they solve these points.

Evolving Agencies

Platform aspirations, legacy limitations: the agency holdco dilemma

Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite.

December 20, 2024

Member Exclusive

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

December 16, 2024
Evolving Agencies

Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG

December 13, 2024
Sponsored

Why news consumers are a goldmine for advertisers
Evolving Agencies

Who are the winners and losers of Omnicom’s proposed acquisition of IPG?

December 12, 2024
Evolving Agencies

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge

December 12, 2024
Member Exclusive

Marketing Briefing: The case for and against Omnicom acquiring IPG

December 10, 2024
Member Exclusive

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos

December 9, 2024
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
Evolving Agencies

Is an altruistic holding company too good to believe? Know Co. begs to differ

November 22, 2024
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024
Member Exclusive

Media Buying Briefing: Debating the pros and cons of principal media

November 4, 2024
Digiday Media Buying Summit

Agency execs balance automation and strategy with new ad formats

October 17, 2024
Digiday Media Buying Summit

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

October 16, 2024

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