Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch.

Related Coverage

• Brian Lesser returns to GroupM with an expected focus on advancing tech
• WPP ups the data-driven arms race with the purchase of InfoSum
• Coca-Cola quietly considers moving its North American media out of WPP