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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

  • making-of-ford-mustang-135
    The Creator Economy

    Advertisers take a liking to 360-video ads

    December 8, 2016
  • The Creator Economy

    Overmonetized influencers and pesky millennials: What brands are worried about right now

    December 7, 2016
  • The Creator Economy

    The state of influencer marketing in 5 charts

    December 1, 2016
  • The Creator Economy

    ‘All the different bits of tech’: Brands still struggle proving content marketing ROI

    November 30, 2016
  • The Creator Economy

    Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming

    November 30, 2016
  • The Creator Economy

    ‘A classic commons problem’: Publishers are going notifications crazy

    November 29, 2016
  • The Creator Economy

    With the closure of Vine, Snapchat may see an influx of creators

    October 31, 2016
  • The Creator Economy

    Inside the Instagram with Obsessee’s Kristie Dash

    October 6, 2016
  • The Creator Economy

    Day in the life of a 21-year-old CEO of an influencer marketing startup

    August 16, 2016
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