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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy

November 22, 2017
The Creator Economy

Brands are using influencers on Musical.ly to reach teens

November 7, 2017
The Creator Economy

Cheatsheet: What you need to know about influencer fraud

November 3, 2017
The Creator Economy

Advertisers start placing paid media behind influencer content for lower CPMs

October 19, 2017
The Creator Economy

Why shoe retailer DSW is turning influencer content into ads

October 13, 2017
The Creator Economy

Influencer marketing is growing up with tighter contracts

September 22, 2017
The Creator Economy

Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

September 19, 2017
The Confessions

Confessions of an Instagram influencer: Brands just want big numbers

September 15, 2017
The Creator Economy

Snapchat warms up to social stars, extending verified accounts to influencers

August 24, 2017
The Creator Economy

Best of the week: Influencer marketing on Facebook is going to cost more

August 18, 2017
The Creator Economy

Influencer marketing on Facebook is about to get more expensive

August 16, 2017
The Creator Economy

Report: Brands are falling for fake Instagram influencers

August 10, 2017
The Creator Economy

How Coltrane Curtis went from MTV VJ to influencer wrangler

July 26, 2017

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