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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

Brands in Culture

‘Word of mouth is the most powerful form of marketing’: How an athletic shoe brand is trying to foster community among its customers

November 19, 2021
The Creator Economy

‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media

October 13, 2021
Member Exclusive

Media Briefing: As student athletes begin signing brand deals, sports publishers want in

July 29, 2021
The Creator Economy

As NIL era arrives, marketers find an influencer playbook

July 12, 2021
The Creator Economy

Why video conference app Webex is betting big on influencer marketing

June 30, 2021
The Creator Economy

‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

June 17, 2021
The Creator Economy

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

May 20, 2021
The Creator Economy

‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers

May 6, 2021
The Creator Economy

To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers

April 15, 2021
The Creator Economy

‘A cost-effective option’: Why DTC brands are believing in micro-influencers

March 12, 2021
The Creator Economy

‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers

December 2, 2020
The Creator Economy

‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy

October 14, 2020
The Creator Economy

‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election

October 1, 2020

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