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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

December 6, 2024
The Creator Economy

Creator agencies have embraced AI, but is the tech changing marketers’ minds?

December 2, 2024
The Creator Economy

How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers

November 26, 2024
The Creator Economy

TikTok quietly tests product links in posts as it looks to boost its reputation for shopping

November 25, 2024
The Creator Economy

Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers

November 25, 2024
Member Exclusive

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates

November 25, 2024
The Creator Economy

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy

November 20, 2024
The Creator Economy

How independent agencies are staking their claim in the creator economy

November 19, 2024
The Creator Economy

How influencer shops and agencies are adding content studios to boost production speed, revenue

November 18, 2024
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

November 13, 2024
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer

November 7, 2024
Member Exclusive

Future of TV Briefing: How the European creator economy compares to the U.S.

November 6, 2024
Marketing in Sports

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes

November 4, 2024

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