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What the rise of the niche and nano-creator means for influencer marketing

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

Member Exclusive

Media Buying Briefing: How influencers became the new power brokers for media agencies

September 19, 2022
The Creator Economy

As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers

September 12, 2022
The Creator Economy

For many influencers, speaking out on Roe v. Wade is an obvious choice

July 1, 2022
The Creator Economy

‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers

June 29, 2022
The Creator Economy

Why this startup dining app is spending all of its marketing dollars with influencers

May 30, 2022
The Creator Economy

‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so

May 9, 2022
Special Projects

How the creator economy is growing amid the pandemic

May 2, 2022
The Creator Economy

Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition

March 3, 2022
The Creator Economy

BDG’s new event franchises are taking a page from the Met Gala playbook

February 4, 2022
The Creator Economy

With Marquee, Jellysmack looks to turn non-digital natives into a new generation of internet stars

January 20, 2022
The Creator Economy

Tastemade adds programs to sell and manage subscriptions, events for creators

November 22, 2021
Brands in Culture

‘Word of mouth is the most powerful form of marketing’: How an athletic shoe brand is trying to foster community among its customers

November 19, 2021
The Creator Economy

‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media

October 13, 2021

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