How publishers can win in the programmatic era

This post is part of the Digiday Partner Program and is presented by Audience Accelerator.

Audience Accelerator and Digiday present a no-holds-barred conversation on buyer and seller practices and the perceptions surrounding audience extension. Digiday’s Editor-in-Chief, Brian Morrissey, will lead the discussion as speakers from Dominion Enterprises, PHD and Viacom weigh in on the ways programmatic media buying and selling is changing how both sides view their audiences.

Click here to watch the Livestreamed event.

 

Participants Include:

Robert Brett, VP, Viacom Media Network

Bruce Budkofsky, Senior VP Global Ad Sales, Dominion Enterprises

Michael Winter, Managing Director Digital Strategy, PHD

 

The Publishing Leaders’ Dinner & Conversation will take place Thursday, Nov. 14 from 6-9 p.m. EST.

 

https://digiday.com/?p=55455

More from Digiday

What does the Omnicom-IPG deal mean for marketing pitches and reviews?

Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.

AdTechChat organizers manage grievances amid fallout of controversial Xmas party

Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.

X tries to win back advertisers with self-reported video stats

Is X’s big bet on video real growth or just a number’s game?