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Publishers want more control over programmatic. Some are finally making it happen
January 31, 2025
Why publishers are finally facing programmatic’s hard truths.
LinkedIn’s video push appears to be working in 2025
January 31, 2025
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year growth in total video viewership in Q1 2025.
How publishers are choosing which LLMs to use
January 30, 2025
Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.