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How Forbes is using ChatGPT referral data to create audience cohorts
October 30, 2025
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
October 30, 2025
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.
Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
October 30, 2025
Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe