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Infographic: Anatomy of a social media influencer


Click here to read more about the future of media, marketing and entertainment. 

To learn more about Viacom’s work on fandom and the For All Fankind campaign click here

More in Media

Why publishers are building their own creator networks

Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.

The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender

Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.

A timeline of the major deals between publishers and AI tech companies in 2025

Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.