
• December 3, 2024 •
- 01 Marketers increase ad spend on off-site retail media channels
- 02 Marketers find retail media most effective for engaging consumers
- 03 Marketers leverage retail media most for purchase-based targeting
- 04 Marketers weigh a range of metrics when evaluating RMN performance
- 05 Brands and agencies differ on how to activate across retail media channels
- 06 Marketers face fragmentation, measurement and budget challenges
- 07 Key findings