Five passes left to attend the Digiday Publishing Summit
Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. And retail media spans many different industries, from travel to financial services and more.
However, challenges still need to be addressed, such as a proliferation of retail media networks and achieving clarity around ROI.
To accompany the recent State of the Industry report from Digiday and Best Buy Ads, diving into how marketers respond to retail media’s evolution, this new By The Numbers video highlights what our respondents had to say — how they’re grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies and adapting to the evolving retail media landscape.
Watch this video to see:
- The evolving role of retail media within the brand and agency marketing mix
- The methods teams are using to measure retail media’s effectiveness
- The challenges brands and agencies face as retail media matures
- The changes teams are making — and hoping for — to build continued success in the space
Sponsored by Best Buy Ads
More from Digiday
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
What to expect at the Digiday Publishing Summit, September 2025 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit next week.
Advertisers are already looking ahead to next year’s World Cup
With nine months to go, marketers are plotting to make the most of what’s expected to be the biggest World Cup yet.