January 23, 2024 •
• - 01 Ad-serving revenue rose in 2024
- 02 Ad-server tech is a critical budget line — so is DCO
- 03 Changing ad-server roles and capabilities
- 04 Display, search and social lead ad-serving placements
- 05 Advertisers are diversifying social spend across platforms
- 06 Ad-serving team structures
- 07 First-party data tops the list for ad-serving performance
- 08 Measuring ad-serving success
- 09 AI is unlocking deeper ad-serving insights
- 10 Challenges and opportunities
- 11 Building a campaign strategy toolkit