The publisher’s guide to audience engagement

Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.

Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.

Download this new guide from Piano to learn:

  • How to address audience engagement challenges with content recommendations
  • What content recommendations publishers are testing
  • How analytics and tagging tactics help improve content recommendations
  • How to find high-quality content recommendation resources

Sponsored by: Piano

More from Digiday

Nike versus Adidas: Which brand won the World Cup?

We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.