Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.
Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.
Download this new guide from Piano to learn:
- How to address audience engagement challenges with content recommendations
- What content recommendations publishers are testing
- How analytics and tagging tactics help improve content recommendations
- How to find high-quality content recommendation resources
Sponsored by: Piano
More from Digiday
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.