Last chance to save on Digiday Publishing Summit passes is February 9
Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.
Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.
Download this new guide from Piano to learn:
- How to address audience engagement challenges with content recommendations
- What content recommendations publishers are testing
- How analytics and tagging tactics help improve content recommendations
- How to find high-quality content recommendation resources
Sponsored by: Piano
More from Digiday
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
Dentsu is the latest holdco to reunite media and creative production
The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.