Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.
Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.
Download this new guide from Piano to learn:
- How to address audience engagement challenges with content recommendations
- What content recommendations publishers are testing
- How analytics and tagging tactics help improve content recommendations
- How to find high-quality content recommendation resources
Sponsored by: Piano
More from Digiday
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?