Digiday Publishing Summit:

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

The publisher’s guide to audience engagement

Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.

Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.

Download this new guide from Piano to learn:

  • How to address audience engagement challenges with content recommendations
  • What content recommendations publishers are testing
  • How analytics and tagging tactics help improve content recommendations
  • How to find high-quality content recommendation resources

Sponsored by: Piano

More from Digiday

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even higher than usual.

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.

Warby Parker joins brands that have killed home try-on in favor of virtual tests

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. […]