Join us at the Digiday Publishing Summit from March 24-26 in Vail
Rulling the game with cross-screen HTML5 technology
With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.
Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.
The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.
More from Digiday
Sources: T-Mobile has held talks to buy location-based ad startup Blis
The telco looks to inorganic growth to further its advertising ambitions, with deal announcement expected imminently.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.
News podcast listeners over-index on video podcast consumption
News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.