Join us Sept. 14-16 in Miami to connect with top publishing leaders
Rulling the game with cross-screen HTML5 technology
With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.
Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.
The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.
More from Digiday
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.