Rulling the game with cross-screen HTML5 technology
With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.
Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.
The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.
More from Digiday
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Nike says it expects $986 million in IEEPA tariff refunds
The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.