Lock in a year of Digiday+ for 35% less. Ends May 29.
Rulling the game with cross-screen HTML5 technology
With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.
Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.
The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.
More from Digiday
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.