Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Treat yourself: 5 ways to gain from consumer greed

Don’t think that just because the holiday season has come and gone that consumers are done spending. Gift cards, returns and resolutions mean January is still primetime for buyers. As we ogle all the new toys from CES that we’ll no doubt be buying next holiday season, here are five tips to ensure your current post-holiday marketing game plan is on point.

Steelhouse-infographic-v9

 

More from Digiday

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.