Shining a light on dark social

This post is part of the Digiday Partner Program and is brought to you by RadiumOne.

Thought of as the underbelly of the online world, “dark social” refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots.

In this session, from the Digiday Publishing Summit, Rebecca Watson, vp of business development, RadiumOne explores the underpinnings of dark social.