for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This post is part of the Digiday Partner Program and is brought to you by RadiumOne.
Thought of as the underbelly of the online world, “dark social” refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots.
In this session, from the Digiday Publishing Summit, Rebecca Watson, vp of business development, RadiumOne explores the underpinnings of dark social.
https://vimeo.com/77825333
More from Digiday
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.