Join us Sept. 14-16 in Miami to connect with top publishing leaders
No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
More from Digiday
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
Here’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.