Join us Sept. 14-16 in Miami to connect with top publishing leaders
No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
More from Digiday
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.