Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
More from Digiday
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.