No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
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