In-housing is in a state of evolution.
Over the past 12 months, in-house teams have adapted to remote and hybrid work models, and are measuring changes in ROI, tracking the impact of technology on creativity and shifting their working relationships with external agencies. Teams are also working to improve how they collaborate internally in order to build better trust, workflows and communication, while also creating more innovative work.
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and, through expert insights, how teams are evolving their in-housing strategies in order to drive growth.
Download this new report to learn about:
– How content demand, skill sets and digital initiatives are changing for in-house teams
– Top-of-mind challenges and opportunities in-house teams are navigating
– How brands including Arla Foods, ComeOn Group, and HSBC UK are approaching in-housing in 2022
– Steps teams are taking to improve collaboration and innovation
Sponsored By: Bannerflow
More from Digiday
Some creators say brands are delaying their holiday deals later than ever this year
After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.
Agency new business crunch now permanent, say execs
Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.
How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.