Secure your place at the Digiday Publishing Summit in Vail, March 23-25
In-housing is in a state of evolution.
Over the past 12 months, in-house teams have adapted to remote and hybrid work models, and are measuring changes in ROI, tracking the impact of technology on creativity and shifting their working relationships with external agencies. Teams are also working to improve how they collaborate internally in order to build better trust, workflows and communication, while also creating more innovative work.
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and, through expert insights, how teams are evolving their in-housing strategies in order to drive growth.
Download this new report to learn about:
– How content demand, skill sets and digital initiatives are changing for in-house teams
– Top-of-mind challenges and opportunities in-house teams are navigating
– How brands including Arla Foods, ComeOn Group, and HSBC UK are approaching in-housing in 2022
– Steps teams are taking to improve collaboration and innovation
Sponsored By: Bannerflow
More from Digiday
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.