Why publishers need to take back control with header bidding

pulsepoint-zine-inarticle (4)
pulsepoint_970x90

https://digiday.com/?p=173482

More from Digiday

Why sports leagues want advertisers to care about games outside finals and playoffs

Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will get it.

diverse organization gif

Could chief diversity officers tackle companies’ growing AI decisions?

People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.

ChatGPT turns a year old, marking a major milestone for generative AI

It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.