Not a chicken-and-egg scenario: The role of content in a video unit

ex.co

More from Digiday

OpenX hunts new CEO after parting ways with Matt Sattel as chief executive

The ad tech company is switching leaders, ending the current CEO’s five-month term in office.

NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.