More from Digiday
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
June 2, 2026
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
June 2, 2026
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.
Rising gas prices may push more household spending toward Amazon
June 2, 2026
The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.