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The Rundown: AI clones split the creator economy
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Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
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The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
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The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.